According to a report by Convert Group, the online super market industry experienced a major boom during the first three quarters of 2023, with consumers continuing to choose online stores for their needs.
In the first three quarters of 2023, the increase in the turnover of online super markets was 15% and reached 220 million euros at retail prices including VAT, but not including Q-Commerce players with their own warehouses such as eFood Market, Pop Market , Rabbit & Wolt Market but also players that cooperate with local grocery stores such as Box and Instashop that are constantly gaining shares in the Greek market. Also noteworthy is the increase in orders by 9%, compared to the corresponding period of 2022.
These data and many more valuable findings are included in the 9-month report published today by Convert Group, the leading company in the field of data & analytics for E-commerce products, through the eRetail Audit platform, which creates value worldwide for hundreds of retailers and suppliers.
Compared to the corresponding period in 2022, the categories that increased in value (€) of online purchases were: +30% in pet products, +18% in stationery and cleaning supplies, +14% in drinks and soft drinks, +14% in frozen food, +11% in fresh food, +10% in baby goods, +9% in bakery goods, +8% in packaged food, +7% in care and beauty products, while other items increased in value (€) online shopping by 12%.
Finally, Monday is the most popular day for household online shopping, with 16.7% of all orders placed on that day. Friday follows a similar trend, with the percentage of total orders correspondingly rising to 16.3%.
